Client
The United States Conference of Mayors
Consumer Federation of America/America Saves
City of Akron
Date
2nd half, 2008
Purpose
Marketing materials
Print design, brand identity
Full color
Multiple sizes, various media
- Large flyer One-sided, 8.5×11 inches (21.6×27.9 cm), for display in businesses, on community bulletin boards, and in other public places, and distribution to the public
- Poster 11×17 inches (27.9×43.2 cm), for display in businesses, on community bulletin boards, and in other public places
- Small flyer Two-sided flyer, 8.5×5.5 inches (21.6×14 cm), for distribution to the public, small enough to stuff into a pocket or pocketbook
- Stuffer Enclosed in municipal water and sewer bills sent out by the City of Akron during the initiative
- Table tent Folded to stand on a table or other flat surface
- Window cling Provided to participating businesses and other organizations so they could publicize their involvement to patrons
In 2008, The United States Conference of Mayors‘ DollarWise campaign joined forces with America Saves, coordinated by the Consumer Federation of America, to explore the possibility of community-based initiatives that helped individuals and families find success in their goals to set money aside in savings, pay down debt, and build wealth. They found an eager partner in the city of Akron, Ohio. Under the leadership of the mayor and municipal staff, with support from DollarWise and America Saves, the city built an impressive coalition with support from the business community, local nonprofits, the University of Akron, and the Akron Beacon Journal, which ran an impressive series of reports in support of the initiative’s goals. These marketing materials helped the local government and its partners publicize the initiative throughout the community.
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Dustin Tyler Joyce 